#Activehybrid 5 silent start driver

#Activehybrid 5 silent start driver

The model I drove for a week came with the Cold Weather package (heated seats, steering wheel, headlight washers), the Driver Assistance Package (rearview camera, blind spot detection, park distance control), the Driver Assistance Plus package (lane departure and forward collision warning), the Premium package (keyless entry, satellite radio, genuine leather upholstery), a navigation system, 'enhanced' Bluetooth (more on that later), and a Harman Kardon surround sound audio system. Like most BMW models, piling on additional gear is a matter of selecting options packages, which can quickly add to the final sticker price of the vehicle. The 2013 BMW ActiveHybrid 3 starts at an MSRP of $49,650, and right out of the box it offers features such as HID headlights, a sunroof, 18-inch rims, dual automatic climate control, a leather-wrapped steering wheel, and Bluetooth connectivity. Who, then is the BMW ActiveHybrid 3 targeted at? Outside of a very modest increase in fuel mileage over the next-closest performer in the 3 Series family, what charms does it possess to convince premium car shoppers to fork over so much cash? Read on to discover my take on the BMW hybrid's chances at broad appeal. It also stands alone in its segment, as it is not currently possible to order a hybrid version of either the Mercedes-Benz C-Class or the Audi A4.

The 2013 BMW ActiveHybrid 3 has been positioned in this niche, and it doesn't just represent the 'greenest' of the German brand's compact sedan offerings but it has been given flagship pricing at the very top of the 3 Series ladder. There is, however, a very narrow cross-section of the luxury market where buyers seeking speed and the image of environmental consciousness have sought out battery-assisted vehicles that are focused on speed rather than efficiency. Do you want a hybrid car? Do you want a high performance car? Chances are, you answered 'yes' to either one or the other of those two question, as rarely does someone desire both.